Operational Excellence

We understand the delicate nature of dealing with product that has a 24-hour shelf life. That’s why we have such a well developed system for sourcing, handling, and overseeing our operations.

We strictly follow the FDA and State regulations regarding the product. In fact, we do even better! We have a National Restaurant Association ServeSafe® instructor as our Operations Manager and we recently passed a third-party audit by NSF Cook & Thurber; the most stringent and prestigious food safety and security practices and procedures auditors.

Superior Customer Service

At Sushi Avenue we realize that the Chef is an ambassador. All of our chefs must complete the Sushi Avenue Training Program covering:

• 1–2 weeks of intensive instruction
• Friendly customer service and daily operations training
• Inventory management and strict standards with perishable product
• Health standards and food safety handler certification

We then create and deliver the sushi with knowledge and a smile at the counter. We understand that the retail customer is the center of our universe and so service is paramount to us. Ongoing training is also provided. Freshly Rolled with a Smile is not just our tagline, it’s how we do business.

Marketing Reinforcement

Sushi Avenue offers continued support and development with partners and retailers. In order to continually grow and build our business, we supply consumer awareness and consumer education materials including:

• Signage and point-of-sale materials to attract the consumer
• A menu with descriptions and ordering information
• A friendly chef who will greet the customer and guide them through their purchase

We continue to develop marketing programs that are customized for each store. Some of our successful marketing tactics have included:

• Sample program and in-store coupons
• Flavors and recipes personalized to regional tastes
• An innovative, in-store “sushi by the piece” program; and more

We lead the supermarket sushi supply industry with our customer service and marketing because we constantly remind ourselves that the customer is the reason we are in business.